Well, eat my hat - looks like Blu-ray has an official launch date for hardware and titles - May 23, as reported by Engadget. Here’s the official release from Sony, which in addition to the date, drops the list of release titles:

The first Blu-ray Disc titles from SPHE and MGM Home Enterta…nment willinclude: 50 First Dates, The Fifth Element, Hitch, House of Flying Daggers, AKnight’s Tale, The Last Waltz (MGM), Resident Evil Apocalypse and XXX.
BD titles streeting June 13 include: Kung Fu Hustle, Legends of the Fall,Robocop (MGM), Stealth, Species (MGM), SWAT and Terminator (MGM). UnderworldEvolution will debut in early Summer day and date with the DVD.

Yeeesh - its worse than SuperBit - what gives? Anyway, Engadget also states that new releases will go for $23.45, and catalog titles for $17.95 - nice prices given the cost issues that Blu-Ray manufacturing (apparently) has.