Posted in Disc Reviews by Gino Sassani on June 16th, 2010
Elvis Presley is often referred to as The King Of Rock And Roll, at least to his fans. There’s no denying the impact that he had on the music scene. He was the first rock and roll star, to be sure. Colonel Tom Parker, his long-time manager and partner, created many of the marketing traditions that are commonplace in the industry today. He knew the value of his star, not only as a performer, but as a brand. For the first time, a musician’s image and name started to appear on everything from bath towels to women’s underwear. Fans are often split on their feelings for the self-styled Colonel, but Elvis would not have become the name brand he still is today, without him.