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In the long run what was more important to Pixar and its relationship with Disney wasn’t the milestone that Toy Story provided being the first computer animated feature. Movies are, as much as we’d like to think otherwise, a business. In the end, a film has to make some money. Toy Story was like a private printing press for the two companies bringing in nearly $200 million at the box office. Add another nearly $200 million in foreign receipts, and this prototype of a movie pulled in nearly a half billion dollars before the first DVD was released. That’s huge for what was basically a children’s cartoon. The second Pixar film would be A Bug’s Life, and it would bring in nearly the same kind of jingle.
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It’s hard to believe it, but Toy Story was the very first computer generated animated feature film. CG graphics had already appeared as parts of films starting with the “Genesis proposition video” from Star Trek II: The Wrath Of Khan. It was a rather fitting movie for this Hollywood and technological first to occur. The piece was rather short and not as breathtaking as we’ve come to expect today, but, it did herald the beginning of a new era in filmmaking, to be sure. What better place for such an historical technological breakthrough than in Star Trek?
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